Contact -Derek Peoples
DCreativePeoples@gmail.com
© All rights reserved
LICENSING
Working on both sides of the licensing business has given me a keen understanding of its dynamics, often resembling a tug-of-war. As a licensor, you may feel frustrated by the lack of innovation and storytelling, which complicates creating a cohesive product line across multiple licensees without character slapping. From the licensee's side, there's a sense of being unsupported in obtaining trend-right artwork, alongside challenges related to limited creative resources, making it hard to produce designs that pass the OPA system.
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CREATIVE SERVICES FOR A WINNING SEASON
- Licensor
Style Guide Refresh - Trend-Based Pop-Up Guides - Product Guidance - Brand Integrity Across Categories
- Licensee
Creative Assets Strategy - Trend-Driven Product Design - Storytelling Through Design - Seasonal/Product - Pitches for Licensor
FASHION & GRAPHIC DESIGN
Apparel, Accessories, and Footwear
Fashion design is a dynamic interplay of creativity, technical expertise, strategic margin management, savvy marketing, and impeccable timing. Mastering the art of delivering on-trend products while ensuring profitability is essential. By partnering with a designer who deeply understands the entire development cycle and is in tune with market trends, you can create irresistible and profitable products. This results in delighted Buyers, impressive sell-through rates, and loyal repeat business.
CREATIVE SERVICES TO ELEVATE YOUR BRAND
- Comprehensive Fashion Design Services: Cut and Sew Knits & Wovens
- Engineered Knits Design and Development
- Bags, Backpacks and SLGS,
- Loungewear, Hosiery,
- Footwear
- Technical Design / Tech Packs
- Raw Goods Development / Yarn Development
- Print, Pattern, and Graphic Design
HARD GOODS DESIGN & DEVELOPMENT
Drinkware & Home Accessories
Great hard goods designs depend on mastering “the 4 Hows”: appearance, feel, functionality, and cost. While trends can tempt us to play it safe, true success comes from balancing immediate appeal with development, testing, and delivery. By leveraging experience and technical expertise, we can take the creative, calculated risks that lead to innovative bestsellers.
CREATIVE SERVICES, IDEATION TO BEST SELLERS
- Hard Goods Product Line Refresh
Color Forecasting, Pattern/ Texture Surface Design, Finishing
- Full Line Development
Ideation, Materials Development, Technical Design,
BRAND CREATIVE STRATEGY
In our current state of flux, the ever-faster news and social media cycle, brands often find themselves in a challenging position: they must balance the urgent need to evolve and capture new market share while preserving brand integrity. What if the choices were not that binary? Evolution can coexist with loyalty. By harnessing the power of captivating storytelling, we can expand the brand vision and engage our loyal customers in a way that strengthens emotional connections and boosts profitability.
CREATIVE SERVICES - A CREATIVE WAY FORWARD
-Brand Creative Development
Creative Asset Application - Trend Forecasting -Color Forecasting - RFP Creative Deco Exercise - Brand Refresh - Packaging Design / Refresh
-Brand Creative Strategy
Consumer Research & Alinement Reports - RFP Creative Ideation - Promotional Programs - Marketing Direction
